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Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger

Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger

Battling competitors Netflix and Amazon in the $28-billion market, the Reliance-owned venture is holding a month of closed-door seminars in seven Indian cities to woo small companies to become IPL advertisers, offering ad packages worth $17,000

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